Executive Masterclass: Turn AI Investment Into ROI

Event Description

This seminar will explore how to turn AI investment into measurable business impact. Participants will examine the mindset and organizational barriers to AI adoption, explore high-impact AI strategies and use cases, and learn how to drive effective AI transformation through a practical, action-oriented approach.

Designed for CEOs, senior executives, and business leaders, the masterclass will provide a practical framework for developing an AI action plan tailored to their role and organization. The framework focuses on four key areas—Mindset, Strategies, Action, and Plan—to help participants move from AI investment to meaningful business results.

Speaker

Ferran Tort Founder & CEO ALAIA Advisors

Show bio

Ferran Tort

Ferran Tort is an Executive and C-Level Advisor, Licensed Psychologist, and Keynote Speaker specializing in leadership, change management, and AI adoption. With experience working across continents and with organizations such as Ferrari, Amazon, FC Barcelona, Lacoste, and Mango, Ferran helps leaders overcome the human resistance to change and turn transformation into measurable results. His approach is shaped by his personal journey of losing 90% of his vision at the age of 23 and leading his own transformation. This experience led him to develop RESTART, a science-based system grounded in cognitive behavioral psychology, neuroplasticity, and leadership coaching. Today, Ferran works with CEOs and organizations that have invested in AI but are struggling to achieve the expected results, helping them overcome resistance, shift mindsets, and turn AI investment into impact.