– The NY-ASTA Summer Gala, with TURESPAÑA as the lead sponsor, brought together nearly 200 travel industry professionals in New York City.
– The U.S. travel market to Spain continues to show positive growth in 2025.
New York, July 24, 2025 – The Spain Tourism Institute (TURESPAÑA), through its New York office and as the lead sponsor of the event, took part in the highly anticipated NY-ASTA Summer Gala, hosted by the New York chapter of the American Society of Travel Advisors. The event, held on July 24, serves to reinforce Spain’s position as a top destination choice for American travelers and highlights the country’s importance in terms of travel spending.
Nearly 200 tour operators and industry professionals attended the day’s program, which featured a golf tournament, a workshop, and a formal dinner.
NY-ASTA is the New York chapter of the American Society of Travel Advisors, an association that represents leading U.S. tour operators and travel agents. NY-ASTA plays a key role in fostering collaboration within the travel sector and supporting the promotion of international destinations like Spain.
Data supports this strategic focus: according to the Portrait of American Travelers study by the Spanish Tourism Office, three out of four New Yorkers choosing Spain rely on professional travel agencies to plan their trips, highlighting the crucial role tour operators play in attracting this market segment.
In 2024, Spain welcomed approximately 4.2 million tourists from the United States, generating travel expenditures exceeding 9 billion euros. This upward trend appears to be holding in 2025, with arrivals from January to May growing 6% and U.S. travel spending increasing by 11.5%. These figures solidify the U.S. market’s status as a major contributor to Spain’s tourism sector.
Looking ahead, TURESPAÑA’s New York office reaffirms its commitment to promoting the diversity and quality of Spanish destinations, working closely with travel professionals to sustain this promising momentum.
For more information, please contact the Spanish Tourism Office in New York at: newyork.media@tourspain.es.
