New York, March 2025 – March has been a dynamic and eventful month for the Spain Tourism Office (Turespaña) in New York, which welcomed multiple delegations from across Spain. Each visit aimed to strengthen industry ties and promote Spain as a top destination for U.S. travelers.
Turespaña played a central role in coordinating and supporting these initiatives, helping to amplify the country’s diverse tourism offerings—from cultural heritage and gastronomy to premium experiences and MICE travel—throughout the U.S. market.
Granada’s Bid for European Capital of Culture 2031
Granada took center stage with a visit led by Mayor Marifrán Carazo and Francisco Pedro Rodríguez Guerrero, President of the Provincial Council. The delegation presented the city’s candidacy for European Capital of Culture 2031, highlighting its rich heritage and iconic landmarks, including the Alhambra.
Málaga Positions Itself as a MICE Leader
Later in the month, Málaga promoted its growing reputation as a MICE destination. Jacobo Florido, Councilor for Tourism, engaged with key stakeholders to showcase the city’s infrastructure and venues tailored to meetings, incentives, conferences, and events.
Paradores: A Heritage Hospitality Brand
The renowned hotel group Paradores hosted a week of meetings with major tour operators and an exclusive presentation for travel agents. Led by Sales Director Juanjo González, the delegation underscored the brand’s dedication to authenticity, cultural value, and high-quality service.
Gipuzkoa Showcases Premium Tourism
Wrapping up the month, Gipuzkoa launched a business mission led by Azahara Domínguez, Provincial Deputy for Mobility and Head of Tourism. The delegation introduced the region’s luxury and sustainable travel experiences to U.S. operators—coinciding with United Airlines’ new nonstop flight from New York to Bilbao, starting June 2025.
Domínguez emphasized the increasing interest from American travelers in Gipuzkoa’s gastronomy, culture, and sustainability—positioning the region as a prime destination for high-value tourism.
Strong Travel Intentions Despite Economic Concerns
These promotional efforts arrive amid a complex economic landscape. According to MMGY, 41.9% of U.S. consumers expect a recession within the next six months. Nevertheless, optimism around travel remains strong: 59.5% are prioritizing travel in their budgets—the highest level in five months—and 36.7% believe now is a good time to spend on leisure travel.
Media Contact
Spain Tourism Office (Turespaña) – New York
Email: newyork.media@tourspain.es
