- Small* becomes the first branding partner in Spain to replace the static brand manual with an AI-powered Brand Guardian
- Developed together with engineering firm NITSNETS, the technology is designed to stop the “silent erosion” brands suffer as they grow
- For agencies, this new solution enables corporate identities to be applied correctly across teams, suppliers, and partners
Alicante, January 12, 2026. Brand manuals, whether printed or digital, are a thing of the past. Branding studio Small* and engineering boutique NITSNETS have launched a pioneering solution that replaces passive rules with an active Brand Guardian: EVA, an artificial intelligence that teaches, demonstrates, and corrects how a brand identity should be applied across all teams, suppliers, and partners within a company.
After decades of combined experience supporting organizations, both companies have reached a clear diagnosis: the traditional “rules and manuals” model is no longer effective. A brand doesn’t lose strength only through major mistakes; it erodes through thousands of small, everyday inconsistencies, driven by the complexity of today’s tools and users’ desire to add their own creative input. In this fast-paced environment, no one has time to consult static documents, leaving brands exposed to constant erosion.
Roberto Ramos, founder and Strategy Director at Small*, explains the shift in approach: “EVA marks a historic milestone. We move from a consultative model, where users must search for the rule, to a conversational one, where the brand guides you. We’re democratizing consistency so that any employee, expert or not, can apply the brand with the precision of a Brand Guardian sitting right beside them.”
To make this possible, the tool relies on a robust architecture developed by NITSNETS. Its CEO, Elad Rodríguez, highlights its security and technical reliability: “EVA is not a generic chatbot. It’s an agnostic technology that can connect to the most advanced AI engines, while being fully protected within a secure corporate environment. By using RAG technology (Retrieval-Augmented Generation) and a proprietary CMS, it responds exclusively from a validated ‘single source of truth.’ EVA doesn’t imagine or invent. It structures logos, tone, and styles so they can be activated with precision.”
Both companies define EVA as a “Brand Companion,” a new category of intelligence that goes beyond delivering files. It generates instant visual guidelines and provides real-time judgment. Unlike a repository or Brand Center, this AI maintains a conversation that teaches and corrects, freeing design teams from repetitive questions and ensuring the brand always speaks with one voice.
The technology has already been successfully implemented with early adopter clients, aligning teams and suppliers at unprecedented speed. EVA’s roadmap is ambitious: following this assistance phase, it will evolve into a verification phase capable of auditing assets and, eventually, creating them from simple instructions, always safeguarding the consistency of the brand’s core essence.
More information at holaeva.a
