We’re expanding our activity in 2026 with a presence in New York and 1:1 conversations with industrial and B2B companies.
We are Small*, a European studio specialized in strategic branding for B2B and industrial companies. We work with brands that need clarity, structure, and an identity capable of supporting their growth.
Our work is grounded in a key insight: 77% of purchase influencers consider a company’s brand awareness when deciding whether to trust it (Forrester, 2023).
In industrial sectors, where risk is high and technical differentiation is increasingly limited, that trust becomes especially relevant.
In 2026, we are expanding our presence to New York, with local leadership from Fran Maestre (Head of Growth & Strategy, U.S.), to work more closely with U.S.-based companies navigating repositioning, modernization, or international expansion.
We focus our work on three core areas:
- Strategic clarity: We define positioning, value proposition, and key messages so that both the market and the organization clearly understand who the company is and what sets it apart.
- Internal alignment and coherence: We align teams, processes, and commercial materials to reduce friction, ensure consistency, and support decision-making in environments with multiple stakeholders.
- High-impact identity and design: We translate strategy into strong, recognizable design systems that enhance brand perception, elevate market presence, and turn the value proposition into a visible and differentiated experience.
This approach takes shape through a structured process that supports companies from an initial brand diagnosis through implementation. It includes defining positioning and key messages, developing the brand identity, and creating roadmaps that help activate the strategy and sustain it over time.
To go deeper, you can download our white paper “The brand as a decisive factor in industrial purchasing in 2026”, which offers a clear and up-to-date synthesis of the factors influencing these processes.
If your company is facing growth, a generational transition, mergers, or entry into new markets, we can help strengthen your brand as a competitive asset.
