On February 13, 2025, HBX Group, a leading independent B2B travel technology marketplace, began trading on the Barcelona, Bilbao, Madrid and Valencia stock exchanges under the ticker HBX. The listing followed a successful IPO which raised €748 million.
The IPO was met with strong demand from both domestic and international institutional investors, demonstrating confidence in HBX Group’s business model and its leadership in the TravelTech sector. The offering, which was priced at €11.50 per share, was multiple times oversubscribed, reflecting the company’s growth potential.
The funds raised from the IPO are being used to drive HBX Group’s growth strategy. This includes expanding its accommodation product line, increasing platform partnerships, and enhancing its advanced technology and pricing capabilities. HBX Group has delivered outstanding financial results since the end of COVID, with strong growth in revenue, increased EBITDA margins and a significant reduction in leverage. The company’s unique access to the largest travel data banks and its ability to expand its technology platform put the Group in a good position for profitable and sustainable growth.
Nicolas Huss, CEO of HBX Group, said: “HBX Group’s successful IPO marks a new chapter in our mission to connect a vast network of suppliers and distributors within the highly fragmented leisure travel sector. With strong investor confidence in our strategy, we will continue leveraging our technology and data to deliver an unparalleled range of tailored travel solutions to our clients. This achievement would not have been possible without the dedication and hard work of our 3,600 employees across over 170 countries. Their commitment to our vision has been the driving force behind this milestone. We are grateful to our investors for their trust and support, and we look forward to embarking on this new journey together.”
HBX Group offers a suite of interconnected travel products, technology solutions, and services. The company owns and operates several leading brands in the travel tech space, including Hotelbeds, Bedsonline, and Roiback.
HBX’s business model involves acquiring inventory from providers of accommodation, activities, or transport and distributing it through wholesalers or tourism retailers (e.g., online travel agencies, tour operators, or airlines). HBX negotiates discounted rates from providers, applies a markup, and then sells to clients. This model gives the company significant pricing flexibility and the ability to deliver tailored proposals to different segments of clients and suppliers.
HBX Group is a leading global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback, among other brands. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, Tour Operators, Travel Advisers, Airlines and Loyalty Programmes, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.
