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diciembre 19, 2025

BEHER’s Fourth Generation Drives Brand Expansion and Logistics in the U.S. A Family Business Success Story

BEHER, the historic family-run company from Guijuelo (Salamanca), continues to write remarkable chapters in its century-long story. Founded in the 1930s by Bernardo Hernández Blázquez as a small artisanal butcher, the company has transformed the tradition and excellence of Iberico ham into an international benchmark. 

What began as a manual workshop, where each ham was carefully selected and cured according to the natural rhythms and unique climate of the Salamanca mountains, has evolved into a global model. Four generations of the Hernández family have successfully combined tradition, innovation, and respect for quality ingredients, bringing BEHER’s 100% Iberico products to five continents while preserving their artisanal essence. 

Today, the fourth generation of the Hernández family is leading BEHER’s expansion and logistics in the United States, marking a historic milestone for the company. The new slicing and production facility in Austin, Texas, not only enables faster, more customized supply for American food industry but also establishes BEHER as a pioneer in its sector in the U.S. When the project began two years ago, it was driven solely by the CEO, Bernardo Hernández IV and the current CSO, Rubén Bermejo. Today, the BEHER U.S. team has grown to over 10 employees across its two locations in Tampa, Florida, and Austin, Texas. 

Simultaneously, BEHER has reinforced its production capacity in Spain with a new factory equipped with advanced technologies to optimize production and quality control, ensuring supply not only to Spain and the U.S. but also to the more than 40 countries where it operates. 

A key factor behind BEHER’s success is its 360º production model, which ensures complete control over every stage: from breeding and feeding 100% Iberico pigs on its own farms to final packaging. This complete vertical integration guarantees full traceability, animal welfare, and products of the highest quality. 

Under the guidance of the fourth generation, BEHER’s U.S. operations demonstrate how a family’s century-long commitment to quality and tradition can evolve into a global success. With this expansion the company’s journey comes full circle: from a local family business in Guijuelo to an international benchmark that delivers the excellence of Guijuelo to a worldwide audience. 

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