<\/p>\n
Happy Thanksgiving to everyone in the Spain\u2013US Chamber of Commerce community!<\/p>\n
Thanksgiving is a time to pause, reflect, and express gratitude. For us at Imascono, this year has been especially meaningful. In September, we celebrated our 15th anniversary and unveiled a new brand built around a clear promise: Your partner in shaping the future<\/strong>. The warm welcome from our clients, partners, and friends has given our team even more energy for what lies ahead. Thank you for being part of our journey.<\/p>\n This Thanksgiving, we would like to celebrate a particularly meaningful chapter: Imascono Health, and the trust, collaboration, and shared ambition that have shaped its first year.<\/p>\n Imascono Health: Technology with a Purpose in Healthcare<\/strong><\/p>\n Imascono Health is the specialized healthcare division of Imascono, a technology company with more than a decade of experience working alongside pharmaceutical companies, hospitals, laboratories, and healthcare professionals across the United States, Europe, and Latin America.<\/p>\n Our new brand reflects how we approach every collaboration: we Understand<\/strong> your challenge, Design<\/strong> the solution with you, and Accompany<\/strong> you as it comes to life.<\/p>\n To make that promise tangible, we bring together five complementary capabilities: AI Agents, Data Intelligence, Digital Twins, Immersive Experiences (XR), and Digital Transformation. Rather than applying technology for its own sake, we combine these capabilities to address each client’s specific needs and create meaningful impact.<\/p>\n One Health: Where Our Journey Began<\/strong><\/p>\n On November 13, 2025, we officially introduced Imascono Health at One Health: Where Creativity Meets Innovation. Madrid and Miami connected through simultaneous events, while a live online broadcast brought together clients and partners from Spain and around the world.<\/p>\n The Spain\u2013US Chambers of Commerce in the United States supported us at this important milestone. In Miami, we welcomed Champion Petfoods, Cleveland Clinic, Sanitas USA, and Zoo The launch reflected something fundamental to Imascono’s journey. With more than a decade of experience serving U.S. clients and a U.S. office in Miami alongside our Spanish headquarters, we Over the past year, we have continued to bring medicine, veterinary science, and the pharmaceutical industry closer together around the principles of One Health: human health, animal health, and the health of our planet are deeply interconnected. Technology can help bridge these worlds, enabling new ways to learn, collaborate, and solve complex challenges.<\/p>\n That belief continues to guide Imascono Health. Every project begins with the client’s challenge, and every solution is shaped around the people who will use it.<\/p>\n \u201cWith this new division, we continue the work Imascono has carried out over all <\/em> \u2014 Leticia Arroyo, Health Division Manager, Imascono<\/p><\/blockquote>\n One Health in Action: A Year of Real-World Innovation<\/strong><\/p>\n Every project begins with a question. The answers show what becomes possible when technology meets the needs of healthcare professionals, researchers, and industry teams.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 1. Making Specialized Training More Accessible<\/strong><\/p>\n How can laboratory teams across 20 countries learn to use a new injectable product consistently and effectively?<\/p>\n Boehringer Ingelheim<\/strong> brought us this challenge. Working closely with its training department, we transformed a product manual into Vaccines, a virtual reality game that lets participants practice injection techniques in an immersive environment. The result: 11,866 injections practiced through the experience.<\/p>\n Another challenge came from veterinary education in the United States. How can veterinary students gain practical experience on a poultry farm they cannot access until graduation?<\/p>\n Virtual Experience Veterinary, developed by Imascono Health in collaboration with Boehringer Ingelheim, the USDA Agricultural Research Service, and Grupo As\u00eds, brings that environment into the virtual world. Students can explore the farm and learn through realistic scenarios, with 96% of participating veterinarians rating the experience four or five stars.<\/strong><\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 2. Connecting Animal Health and Nutrition<\/strong><\/p>\n Animal health also begins with nutrition. Champion Petfoods wanted to communicate its philosophy effectively to sales teams, distributors, veterinarians, and pet owners, each with different levels of knowledge and learning needs.<\/p>\n Together, we developed an immersive learning hub featuring 360-degree video and gamified modules in four languages. Tailored learning paths helped each audience engage with the content The Imascono\u2019s project illustrates an important principle: when technology adapts to its audience, learning becomes more engaging and effective. Empowering Healthcare Professionals Through Digital Learning.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 3. The same approach extends to human healthcare<\/strong><\/p>\n With P&G Medical Experience, healthcare professionals can practice diagnostic decision-making through simulated clinical cases guided by a virtual avatar. More than 100 professionals have For L’Or\u00e9al Pharma, Imascono has created a gamified virtual campus where pharmaceutical influencers can explore dermatology content while maintaining scientific rigor. The first edition welcomed 30 influencers, while L’Or\u00e9al’s virtual academies have accumulated more than 10 million views<\/strong>.<\/p>\n These initiatives demonstrate how immersive and interactive environments can make specialized knowledge more accessible, engaging, and practical.<\/p>\n \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 4. Turning Technology Into an Experience<\/strong><\/p>\n At trade fairs, one challenge stands out: capturing attention in a crowded environment and turning that attention into meaningful engagement.<\/p>\n Bayer wanted to create the most visited booth at a major veterinary fair. At Imascono, we developed Bayer AR Game, an augmented reality experience in which visitors protect animals by We also helped Boehringer Ingelheim showcase OVO Xtractor, a machine that vaccinates birds before hatching. Through an interactive touchscreen experience and virtual reality, visitors can explore the machine’s technology and functionality in detail. Its digital twin has recorded more than 40,000 visits<\/strong>, while physical units continue operating in farms and laboratories.<\/p>\n Across these projects, the objective remains consistent: make complex technology easier to understand, bring expertise closer to its audience, and create experiences that deliver value beyond the screen.<\/p>\n A New Chapter: Our Collaboration With Alnylam<\/strong><\/p>\n As we reflect on this first year, we are delighted to share an exciting new development: we are Beginning a collaboration with Alnylam<\/strong>.<\/p>\n Alnylam is a biopharmaceutical company specializing in RNA interference (RNAi) therapeutics. Its work sits at the intersection of advanced research, technology, and highly specialized knowledge, within a demanding regulatory environment.<\/p>\n At our September 15 roundtable, Jorge Marco, International Director of Alnylam’s Rare Disease Unit, shared his perspective on the challenges and opportunities shaping this field.<\/p>\n Building on Alnylam’s specific needs, our collaboration brings together three complementary areas of work:<\/p>\n These three areas reflect our approach to digital transformation: start with the real challenge, understand the people and processes involved, and develop solutions that make a practical difference.<\/p>\n Thank you, Jorge, and the entire Alnylam team for your trust. We look forward to developing this collaboration together.<\/p>\n Looking Ahead: Thank You for Being Part of the Journey<\/strong><\/p>\n As we celebrate Thanksgiving and look back on this first year of Imascono Health, one thing stands out above all: progress is built on trust.<\/p>\n To our clients, thank you for sharing your challenges and allowing us to explore new solutionstogether. To the Spain\u2013U.S. Chambers of Commerce<\/strong> and the wider business community, thank you for supporting connections that foster collaboration and innovation across borders. And to our team, thank you for turning ambitious ideas into meaningful experiences.<\/p>\n The opportunities ahead are significant. According to ResearchAndMarkets.com (2025), the global AI market in the pharmaceutical industry is projected to grow from $3.24 billion in 2024 to approximately $65.8 billion by 2033. This growth reflects the increasing role of AI in an industry where scientific knowledge, data, and technological innovation are becoming ever more closely connected.<\/p>\n At Imascono Health, we believe the greatest opportunities emerge when technology serves a clear purpose. We will continue working hand in hand with pharmaceutical companies and healthcare organizations to explore what’s possible, always starting with the client’s challenge.<\/p>\n Discover our healthcare projects at health.imascono.com\/en\/ and learn more about Imascono at imascono.com\/en\/.<\/p>\n Thank you for a year of trust, collaboration, and shared ambition.<\/strong> Happy Thanksgiving to everyone in the Spain\u2013US Chamber of Commerce community! Thanksgiving is a time to pause, reflect, and express gratitude. For us at Imascono, this year has been especially meaningful. In September, we celebrated our 15th anniversary and unveiled a new brand built around a clear promise: Your partner in shaping the future. […]<\/p>\n","protected":false},"featured_media":71953,"template":"","categories":[],"acf":[],"yoast_head":"\n
\nMiami. In Spain, VML Health, Savana, i+Porc, Caser Salud, and ISDI Business School joined us in celebrating this new chapter.<\/p>\n
\nhave long believed that innovation grows stronger when knowledge and expertise cross borders.<\/p>\n
\nthese years, strengthening our collaboration with doctors, engineers, veterinarians, <\/em>
\nand technical staff to keep creating the future of health.\u201d<\/em><\/p>\n
\nin a relevant way, contributing to a 70% increase in module completion<\/strong>.<\/p>\n
\nalready trained through the experience.<\/p>\n
\ncatching viruses. More than 1,000 participants registered<\/strong>, and the booth became the fair’s most visited.<\/p>\n\n
\nday-to-day work.<\/li>\n
\nspecialized audiences.<\/li>\n<\/ul>\n
\nHappy Thanksgiving to everyone! And if our vision resonates with you, we’d love to connect.<\/p>\n","protected":false},"excerpt":{"rendered":"