{"id":67779,"date":"2026-02-23T14:49:43","date_gmt":"2026-02-23T19:49:43","guid":{"rendered":"https:\/\/spainuscc.org\/?post_type=news&#038;p=67779"},"modified":"2026-03-09T13:55:00","modified_gmt":"2026-03-09T17:55:00","slug":"small-creative-brands-launches-eva-the-first-ai-that-transforms-brands-into-conversational-entities","status":"publish","type":"news","link":"https:\/\/spainuscc.org\/es\/news\/small-creative-brands-launches-eva-the-first-ai-that-transforms-brands-into-conversational-entities\/","title":{"rendered":"Small* launches EVA, the First AI that transforms brands into conversational entities"},"content":{"rendered":"<ul>\n<li>Small* becomes the first branding partner in Spain to replace the static brand manual with an AI-powered Brand Guardian<\/li>\n<li>Developed together with engineering firm NITSNETS, the technology is designed to stop the \u201csilent erosion\u201d brands suffer as they grow<\/li>\n<li>For agencies, this new solution enables corporate identities to be applied correctly across teams, suppliers, and partners<\/li>\n<\/ul>\n<p><strong>Alicante, January 12, 2026<\/strong>. Brand manuals, whether printed or digital, are a thing of the past. Branding studio <strong>Small<\/strong>* and engineering boutique <strong>NITSNETS<\/strong> have launched a pioneering solution that replaces passive rules with an active Brand Guardian: <a href=\"https:\/\/wearesmall.es\/en\/holaeva\">EVA<\/a>, an artificial intelligence that teaches, demonstrates, and corrects how a brand identity should be applied across all teams, suppliers, and partners within a company.<\/p>\n<p>After decades of combined experience supporting organizations, both companies have reached a clear diagnosis: the traditional \u201crules and manuals\u201d model is no longer effective. <strong>A brand doesn\u2019t lose strength only through major mistakes; it erodes through thousands of small, everyday inconsistencies<\/strong>, driven by the complexity of today\u2019s tools and users\u2019 desire to add their own creative input. In this fast-paced environment, no one has time to consult static documents, leaving brands exposed to constant erosion.<\/p>\n<p><strong>Roberto Ramos<\/strong>, founder and Strategy Director at <strong>Small<\/strong>*, explains the shift in approach: <strong>\u201c<a href=\"https:\/\/wearesmall.es\/en\/holaeva\">EVA<\/a> marks a historic milestone. We move from a consultative model<\/strong>, where users must search for the rule,<strong> to a conversational one, where the brand guides you<\/strong>. We\u2019re democratizing consistency so that any employee, expert or not, can apply the brand with the precision of a Brand Guardian sitting right beside them.\u201d<\/p>\n<p>To make this possible, the tool relies on a robust architecture developed by <strong>NITSNETS<\/strong>. Its CEO, <strong>Elad Rodr\u00edguez<\/strong>, highlights its security and technical reliability: <strong>\u201c<a href=\"https:\/\/wearesmall.es\/en\/holaeva\">EVA<\/a> is not a generic chatbot. It\u2019s an agnostic technology that can connect to the most advanced AI engines<\/strong>, while being fully protected within a secure corporate environment. By using RAG technology <strong>(Retrieval-Augmented Generation) and a proprietary CMS,<\/strong> it responds exclusively from a validated \u2018single source of truth.\u2019 <a href=\"https:\/\/wearesmall.es\/en\/holaeva\">EVA<\/a> doesn\u2019t imagine or invent. It structures logos, tone, and styles so they can be activated with precision.\u201d<\/p>\n<p>Both companies <strong>define <a href=\"https:\/\/wearesmall.es\/en\/holaeva\">EVA<\/a> as a \u201cBrand Companion,\u201d<\/strong> a new category of intelligence that goes beyond delivering files. <strong>It generates instant visual guidelines and provides real-time judgment.<\/strong> Unlike a repository or Brand Center, this AI maintains a conversation that teaches and corrects, freeing design teams from repetitive questions and ensuring the brand always speaks with one voice.<\/p>\n<p><strong>The technology has already been successfully implemented with early adopter clients<\/strong>, aligning teams and suppliers at unprecedented speed. <a href=\"https:\/\/wearesmall.es\/en\/holaeva\">EVA\u2019s<\/a> roadmap is ambitious: following this assistance phase, it will evolve into a verification phase capable of auditing assets and, eventually, creating them from simple instructions, always safeguarding the consistency of the brand\u2019s core essence.<\/p>\n<p>More information at <a href=\"https:\/\/wearesmall.es\/en\/holaeva\">holaeva.a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small* becomes the first branding partner in Spain to replace the static brand manual with an AI-powered Brand Guardian Developed together with engineering firm NITSNETS, the technology is designed to stop the \u201csilent erosion\u201d brands suffer as they grow For agencies, this new solution enables corporate identities to be applied correctly across teams, suppliers, and [&hellip;]<\/p>\n","protected":false},"featured_media":68306,"template":"","categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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