{"id":67415,"date":"2026-01-22T10:04:31","date_gmt":"2026-01-22T15:04:31","guid":{"rendered":"https:\/\/spainuscc.org\/?post_type=news&p=67415"},"modified":"2026-02-06T15:48:25","modified_gmt":"2026-02-06T20:48:25","slug":"small-creative-brands-expands-to-new-york-strategic-branding-for-b2b-companies","status":"publish","type":"news","link":"https:\/\/spainuscc.org\/es\/news\/small-creative-brands-expands-to-new-york-strategic-branding-for-b2b-companies\/","title":{"rendered":"Small Creative Brands expands to New York: strategic branding for B2B companies"},"content":{"rendered":"

We\u2019re\u00a0<\/span>expanding<\/span>\u00a0<\/span>our<\/span>\u00a0<\/span>activity<\/span>\u00a0in 2026\u00a0<\/span>with<\/span>\u00a0a\u00a0<\/span>presence<\/span>\u00a0in New York and 1:1\u00a0<\/span>conversations<\/span>\u00a0<\/span>with<\/span>\u00a0industrial and B2B\u00a0<\/span>companies<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

We are Small*, a\u00a0European\u00a0studio\u00a0specialized\u00a0in\u00a0<\/span>strategic\u00a0branding\u00a0for\u00a0B2B and industrial\u00a0companies<\/span><\/b>.\u00a0We\u00a0work\u00a0with\u00a0brands\u00a0that\u00a0need\u00a0clarity,\u00a0structure, and\u00a0an\u00a0identity\u00a0capable\u00a0of\u00a0supporting\u00a0their\u00a0growth.<\/span>\u00a0<\/span><\/p>\n

Our\u00a0work\u00a0is\u00a0grounded\u00a0in a\u00a0key\u00a0insight:\u00a0<\/span>77%\u00a0of\u00a0purchase\u00a0influencers\u00a0consider\u00a0a\u00a0company\u2019s\u00a0brand\u00a0awareness\u00a0when\u00a0deciding\u00a0whether\u00a0to\u00a0trust\u00a0it\u00a0<\/span><\/b>(Forrester, 2023).<\/span>\u00a0<\/span><\/p>\n

In industrial\u00a0sectors,\u00a0where\u00a0risk\u00a0is\u00a0high\u00a0and\u00a0technical\u00a0differentiation\u00a0is\u00a0increasingly\u00a0limited,\u00a0that\u00a0trust\u00a0becomes\u00a0especially\u00a0relevant.<\/span>\u00a0<\/span><\/p>\n

In 2026,\u00a0we\u00a0are\u00a0expanding\u00a0our\u00a0presence\u00a0to\u00a0<\/span>New York<\/span><\/b>,\u00a0with\u00a0local\u00a0leadership\u00a0from\u00a0<\/span>Fran Maestre (Head\u00a0of\u00a0Growth\u00a0&\u00a0Strategy, U.S.),<\/span><\/b>\u00a0to\u00a0work\u00a0more\u00a0closely\u00a0with\u00a0U.S.-based\u00a0companies\u00a0navigating\u00a0repositioning,\u00a0modernization,\u00a0or\u00a0international\u00a0expansion.<\/span>\u00a0<\/span><\/p>\n

We\u00a0focus\u00a0our\u00a0work\u00a0on\u00a0three\u00a0core\u00a0areas:<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Strategic\u00a0clarity:\u00a0<\/span><\/b>We\u00a0define\u00a0positioning,\u00a0value\u00a0proposition, and\u00a0key\u00a0messages\u00a0so\u00a0that\u00a0both\u00a0the\u00a0market\u00a0and\u00a0the\u00a0organization\u00a0clearly\u00a0understand\u00a0who\u00a0the\u00a0company\u00a0is\u00a0and\u00a0what\u00a0sets\u00a0it\u00a0apart.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
      \n
    1. Internal\u00a0alignment\u00a0and\u00a0coherence:<\/span><\/b>\u00a0We\u00a0align\u00a0teams,\u00a0processes, and\u00a0commercial\u00a0materials\u00a0to\u00a0reduce\u00a0friction,\u00a0ensure\u00a0consistency, and\u00a0support\u00a0decision-making\u00a0in\u00a0environments\u00a0with\u00a0multiple\u00a0stakeholders.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n
        \n
      1. High-impact\u00a0identity\u00a0and\u00a0design:<\/span><\/b>\u00a0We\u00a0translate\u00a0strategy\u00a0into\u00a0strong,\u00a0recognizable\u00a0design\u00a0systems\u00a0that\u00a0enhance\u00a0brand\u00a0perception,\u00a0elevate\u00a0market\u00a0presence, and\u00a0turn\u00a0the\u00a0value\u00a0proposition\u00a0into\u00a0a visible and\u00a0differentiated\u00a0experience.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

        This\u00a0approach\u00a0takes\u00a0shape\u00a0through\u00a0a\u00a0structured\u00a0process\u00a0that\u00a0supports\u00a0companies\u00a0from\u00a0an\u00a0initial\u00a0brand\u00a0diagnosis\u00a0through\u00a0implementation.\u00a0It\u00a0includes\u00a0defining\u00a0positioning\u00a0and\u00a0key\u00a0messages,\u00a0developing\u00a0the\u00a0brand\u00a0identity, and\u00a0creating\u00a0roadmaps\u00a0that\u00a0help\u00a0activate\u00a0the\u00a0strategy\u00a0and\u00a0sustain\u00a0it\u00a0over\u00a0time.<\/span>\u00a0<\/span><\/p>\n

        To\u00a0go\u00a0deeper,\u00a0you\u00a0can\u00a0download\u00a0our\u00a0white\u00a0paper\u00a0<\/span>\u201cThe\u00a0brand\u00a0as a decisive factor in industrial\u00a0purchasing\u00a0in 2026\u201d<\/span><\/b>,\u00a0which\u00a0offers\u00a0a\u00a0clear\u00a0and up-to-date\u00a0synthesis\u00a0of\u00a0the\u00a0factors\u00a0influencing\u00a0these\u00a0processes.<\/span>\u00a0<\/span><\/p>\n

        If\u00a0your\u00a0company\u00a0is\u00a0facing\u00a0growth, a\u00a0generational\u00a0transition,\u00a0mergers,\u00a0or\u00a0entry\u00a0into\u00a0new\u00a0markets,\u00a0we\u00a0can\u00a0help\u00a0<\/span>strengthen\u00a0your\u00a0brand\u00a0as a competitive\u00a0asset.<\/span><\/b>\u00a0<\/span><\/p>\n

        Download Small latest white paper\u00a0<\/a><\/p>\n

        Contact information:<\/p>\n

        Fran Maestre<\/strong><\/p>\n

        Head of Growth & Strategy <\/span>\u2013\u00a0U.S.<\/p>\n

        fran@wearesmall.es<\/p>\n","protected":false},"excerpt":{"rendered":"

        We\u2019re\u00a0expanding\u00a0our\u00a0activity\u00a0in 2026\u00a0with\u00a0a\u00a0presence\u00a0in New York and 1:1\u00a0conversations\u00a0with\u00a0industrial and B2B\u00a0companies.\u00a0 We are Small*, a\u00a0European\u00a0studio\u00a0specialized\u00a0in\u00a0strategic\u00a0branding\u00a0for\u00a0B2B and industrial\u00a0companies.\u00a0We\u00a0work\u00a0with\u00a0brands\u00a0that\u00a0need\u00a0clarity,\u00a0structure, and\u00a0an\u00a0identity\u00a0capable\u00a0of\u00a0supporting\u00a0their\u00a0growth.\u00a0 Our\u00a0work\u00a0is\u00a0grounded\u00a0in a\u00a0key\u00a0insight:\u00a077%\u00a0of\u00a0purchase\u00a0influencers\u00a0consider\u00a0a\u00a0company\u2019s\u00a0brand\u00a0awareness\u00a0when\u00a0deciding\u00a0whether\u00a0to\u00a0trust\u00a0it\u00a0(Forrester, 2023).\u00a0 In industrial\u00a0sectors,\u00a0where\u00a0risk\u00a0is\u00a0high\u00a0and\u00a0technical\u00a0differentiation\u00a0is\u00a0increasingly\u00a0limited,\u00a0that\u00a0trust\u00a0becomes\u00a0especially\u00a0relevant.\u00a0 In 2026,\u00a0we\u00a0are\u00a0expanding\u00a0our\u00a0presence\u00a0to\u00a0New York,\u00a0with\u00a0local\u00a0leadership\u00a0from\u00a0Fran Maestre (Head\u00a0of\u00a0Growth\u00a0&\u00a0Strategy, U.S.),\u00a0to\u00a0work\u00a0more\u00a0closely\u00a0with\u00a0U.S.-based\u00a0companies\u00a0navigating\u00a0repositioning,\u00a0modernization,\u00a0or\u00a0international\u00a0expansion.\u00a0 We\u00a0focus\u00a0our\u00a0work\u00a0on\u00a0three\u00a0core\u00a0areas:\u00a0 Strategic\u00a0clarity:\u00a0We\u00a0define\u00a0positioning,\u00a0value\u00a0proposition, and\u00a0key\u00a0messages\u00a0so\u00a0that\u00a0both\u00a0the\u00a0market\u00a0and\u00a0the\u00a0organization\u00a0clearly\u00a0understand\u00a0who\u00a0the\u00a0company\u00a0is\u00a0and\u00a0what\u00a0sets\u00a0it\u00a0apart.\u00a0 Internal\u00a0alignment\u00a0and\u00a0coherence:\u00a0We\u00a0align\u00a0teams,\u00a0processes, and\u00a0commercial\u00a0materials\u00a0to\u00a0reduce\u00a0friction,\u00a0ensure\u00a0consistency, and\u00a0support\u00a0decision-making\u00a0in\u00a0environments\u00a0with\u00a0multiple\u00a0stakeholders.\u00a0 High-impact\u00a0identity\u00a0and\u00a0design:\u00a0We\u00a0translate\u00a0strategy\u00a0into\u00a0strong,\u00a0recognizable\u00a0design\u00a0systems\u00a0that\u00a0enhance\u00a0brand\u00a0perception,\u00a0elevate\u00a0market\u00a0presence, and\u00a0turn\u00a0the\u00a0value\u00a0proposition\u00a0into\u00a0a visible and\u00a0differentiated\u00a0experience.\u00a0 This\u00a0approach\u00a0takes\u00a0shape\u00a0through\u00a0a\u00a0structured\u00a0process\u00a0that\u00a0supports\u00a0companies\u00a0from\u00a0an\u00a0initial\u00a0brand\u00a0diagnosis\u00a0through\u00a0implementation.\u00a0It\u00a0includes\u00a0defining\u00a0positioning\u00a0and\u00a0key\u00a0messages,\u00a0developing\u00a0the\u00a0brand\u00a0identity, and\u00a0creating\u00a0roadmaps\u00a0that\u00a0help\u00a0activate\u00a0the\u00a0strategy\u00a0and\u00a0sustain\u00a0it\u00a0over\u00a0time.\u00a0 To\u00a0go\u00a0deeper,\u00a0you\u00a0can\u00a0download\u00a0our\u00a0white\u00a0paper\u00a0\u201cThe\u00a0brand\u00a0as a decisive factor in industrial\u00a0purchasing\u00a0in 2026\u201d,\u00a0which\u00a0offers\u00a0a\u00a0clear\u00a0and up-to-date\u00a0synthesis\u00a0of\u00a0the\u00a0factors\u00a0influencing\u00a0these\u00a0processes.\u00a0 If\u00a0your\u00a0company\u00a0is\u00a0facing\u00a0growth, a\u00a0generational\u00a0transition,\u00a0mergers,\u00a0or\u00a0entry\u00a0into\u00a0new\u00a0markets,\u00a0we\u00a0can\u00a0help\u00a0strengthen\u00a0your\u00a0brand\u00a0as a competitive\u00a0asset.\u00a0 Download Small latest white paper\u00a0 […]<\/p>\n","protected":false},"featured_media":67416,"template":"","categories":[],"acf":[],"yoast_head":"\nSmall Creative Brands expands to New York: strategic branding for B2B companies - Spain-U.S. Chamber of Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spainuscc.org\/news\/small-creative-brands-expands-to-new-york-strategic-branding-for-b2b-companies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Creative Brands expands to New York: strategic branding for B2B companies - Spain-U.S. Chamber of Commerce\" \/>\n<meta property=\"og:description\" content=\"We\u2019re\u00a0expanding\u00a0our\u00a0activity\u00a0in 2026\u00a0with\u00a0a\u00a0presence\u00a0in New York and 1:1\u00a0conversations\u00a0with\u00a0industrial and B2B\u00a0companies.\u00a0 We are Small*, a\u00a0European\u00a0studio\u00a0specialized\u00a0in\u00a0strategic\u00a0branding\u00a0for\u00a0B2B and industrial\u00a0companies.\u00a0We\u00a0work\u00a0with\u00a0brands\u00a0that\u00a0need\u00a0clarity,\u00a0structure, and\u00a0an\u00a0identity\u00a0capable\u00a0of\u00a0supporting\u00a0their\u00a0growth.\u00a0 Our\u00a0work\u00a0is\u00a0grounded\u00a0in a\u00a0key\u00a0insight:\u00a077%\u00a0of\u00a0purchase\u00a0influencers\u00a0consider\u00a0a\u00a0company\u2019s\u00a0brand\u00a0awareness\u00a0when\u00a0deciding\u00a0whether\u00a0to\u00a0trust\u00a0it\u00a0(Forrester, 2023).\u00a0 In industrial\u00a0sectors,\u00a0where\u00a0risk\u00a0is\u00a0high\u00a0and\u00a0technical\u00a0differentiation\u00a0is\u00a0increasingly\u00a0limited,\u00a0that\u00a0trust\u00a0becomes\u00a0especially\u00a0relevant.\u00a0 In 2026,\u00a0we\u00a0are\u00a0expanding\u00a0our\u00a0presence\u00a0to\u00a0New York,\u00a0with\u00a0local\u00a0leadership\u00a0from\u00a0Fran Maestre (Head\u00a0of\u00a0Growth\u00a0&\u00a0Strategy, U.S.),\u00a0to\u00a0work\u00a0more\u00a0closely\u00a0with\u00a0U.S.-based\u00a0companies\u00a0navigating\u00a0repositioning,\u00a0modernization,\u00a0or\u00a0international\u00a0expansion.\u00a0 We\u00a0focus\u00a0our\u00a0work\u00a0on\u00a0three\u00a0core\u00a0areas:\u00a0 Strategic\u00a0clarity:\u00a0We\u00a0define\u00a0positioning,\u00a0value\u00a0proposition, and\u00a0key\u00a0messages\u00a0so\u00a0that\u00a0both\u00a0the\u00a0market\u00a0and\u00a0the\u00a0organization\u00a0clearly\u00a0understand\u00a0who\u00a0the\u00a0company\u00a0is\u00a0and\u00a0what\u00a0sets\u00a0it\u00a0apart.\u00a0 Internal\u00a0alignment\u00a0and\u00a0coherence:\u00a0We\u00a0align\u00a0teams,\u00a0processes, and\u00a0commercial\u00a0materials\u00a0to\u00a0reduce\u00a0friction,\u00a0ensure\u00a0consistency, and\u00a0support\u00a0decision-making\u00a0in\u00a0environments\u00a0with\u00a0multiple\u00a0stakeholders.\u00a0 High-impact\u00a0identity\u00a0and\u00a0design:\u00a0We\u00a0translate\u00a0strategy\u00a0into\u00a0strong,\u00a0recognizable\u00a0design\u00a0systems\u00a0that\u00a0enhance\u00a0brand\u00a0perception,\u00a0elevate\u00a0market\u00a0presence, and\u00a0turn\u00a0the\u00a0value\u00a0proposition\u00a0into\u00a0a visible and\u00a0differentiated\u00a0experience.\u00a0 This\u00a0approach\u00a0takes\u00a0shape\u00a0through\u00a0a\u00a0structured\u00a0process\u00a0that\u00a0supports\u00a0companies\u00a0from\u00a0an\u00a0initial\u00a0brand\u00a0diagnosis\u00a0through\u00a0implementation.\u00a0It\u00a0includes\u00a0defining\u00a0positioning\u00a0and\u00a0key\u00a0messages,\u00a0developing\u00a0the\u00a0brand\u00a0identity, and\u00a0creating\u00a0roadmaps\u00a0that\u00a0help\u00a0activate\u00a0the\u00a0strategy\u00a0and\u00a0sustain\u00a0it\u00a0over\u00a0time.\u00a0 To\u00a0go\u00a0deeper,\u00a0you\u00a0can\u00a0download\u00a0our\u00a0white\u00a0paper\u00a0\u201cThe\u00a0brand\u00a0as a decisive factor in industrial\u00a0purchasing\u00a0in 2026\u201d,\u00a0which\u00a0offers\u00a0a\u00a0clear\u00a0and up-to-date\u00a0synthesis\u00a0of\u00a0the\u00a0factors\u00a0influencing\u00a0these\u00a0processes.\u00a0 If\u00a0your\u00a0company\u00a0is\u00a0facing\u00a0growth, a\u00a0generational\u00a0transition,\u00a0mergers,\u00a0or\u00a0entry\u00a0into\u00a0new\u00a0markets,\u00a0we\u00a0can\u00a0help\u00a0strengthen\u00a0your\u00a0brand\u00a0as a competitive\u00a0asset.\u00a0 Download Small latest white paper\u00a0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spainuscc.org\/news\/small-creative-brands-expands-to-new-york-strategic-branding-for-b2b-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Spain-U.S. Chamber of Commerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/spainuschamberofcommerce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T20:48:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spainuscc.org\/wp-content\/uploads\/2026\/01\/Small_RGB_Negro.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4230\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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