{"id":67164,"date":"2025-12-19T16:40:50","date_gmt":"2025-12-19T21:40:50","guid":{"rendered":"https:\/\/spainuscc.org\/?post_type=news&#038;p=67164"},"modified":"2025-12-19T16:40:50","modified_gmt":"2025-12-19T21:40:50","slug":"behers-fourth-generation-drives-brand-expansion-and-logistics-in-the-u-s-a-family-business-success-story","status":"publish","type":"news","link":"https:\/\/spainuscc.org\/es\/news\/behers-fourth-generation-drives-brand-expansion-and-logistics-in-the-u-s-a-family-business-success-story\/","title":{"rendered":"BEHER\u2019s Fourth Generation Drives Brand Expansion and Logistics in the U.S. A Family Business Success Story"},"content":{"rendered":"<p><span data-contrast=\"auto\">BEHER, the historic family-run company from\u00a0Guijuelo\u00a0(Salamanca), continues to write remarkable chapters in its century-long story. Founded in the 1930s by Bernardo Hern\u00e1ndez Bl\u00e1zquez as a small artisanal butcher, the company has transformed the tradition and excellence of\u00a0Iberico\u00a0ham into an international benchmark.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What began as a manual workshop, where each ham was carefully selected and cured according to the natural rhythms and unique climate of the Salamanca mountains, has evolved into a global model. Four generations of the Hern\u00e1ndez family have successfully combined tradition, innovation, and respect for quality ingredients, bringing BEHER\u2019s 100% Iberico products to five continents while preserving their artisanal essence.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today, the fourth generation of the Hern\u00e1ndez family is\u00a0leading\u00a0BEHER\u2019s expansion and\u00a0logistics\u00a0in the United States, marking a historic milestone for the company. The new slicing and production facility in Austin, Texas, not only enables faster, more customized supply for American\u00a0food industry\u00a0but also establishes BEHER as a pioneer in its sector in the U.S. When the project began two years ago, it was driven solely by\u00a0the CEO,\u00a0Bernardo Hern\u00e1ndez\u00a0IV\u00a0and the current CSO, Rub\u00e9n Bermejo. Today, the BEHER U.S. team has grown to over 10 employees across its two locations\u00a0in\u00a0Tampa, Florida, and Austin, Texas.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Simultaneously, BEHER has reinforced its production capacity in Spain with a new factory equipped with advanced technologies to\u00a0optimize\u00a0production and quality control, ensuring supply not only to Spain and the U.S. but also to the more than 40 countries where it\u00a0operates.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A key factor behind BEHER\u2019s success is its 360\u00ba production model, which ensures complete control over every stage:\u00a0from breeding and feeding 100%\u00a0Iberico\u00a0pigs on its own farms to final packaging. This\u00a0complete vertical integration\u00a0guarantees full traceability, animal welfare, and products of the highest quality.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Under the guidance of the fourth generation, BEHER\u2019s U.S. operations\u00a0demonstrate\u00a0how a family\u2019s century-long commitment to quality and tradition can evolve into a global success.\u00a0With this\u00a0expansion\u00a0the company\u2019s journey comes full circle: from a local family business in\u00a0Guijuelo\u00a0to an international benchmark\u00a0that delivers\u00a0the excellence of\u00a0Guijuelo\u00a0to a worldwide audience.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEHER, the historic family-run company from\u00a0Guijuelo\u00a0(Salamanca), continues to write remarkable chapters in its century-long story. Founded in the 1930s by Bernardo Hern\u00e1ndez Bl\u00e1zquez as a small artisanal butcher, the company has transformed the tradition and excellence of\u00a0Iberico\u00a0ham into an international benchmark.\u00a0 What began as a manual workshop, where each ham was carefully selected and cured [&hellip;]<\/p>\n","protected":false},"featured_media":67169,"template":"","categories":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BEHER\u2019s Fourth Generation Drives Brand Expansion and Logistics in the U.S. A Family Business Success Story - Spain-U.S. Chamber of Commerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spainuscc.org\/news\/behers-fourth-generation-drives-brand-expansion-and-logistics-in-the-u-s-a-family-business-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEHER\u2019s Fourth Generation Drives Brand Expansion and Logistics in the U.S. A Family Business Success Story - Spain-U.S. Chamber of Commerce\" \/>\n<meta property=\"og:description\" content=\"BEHER, the historic family-run company from\u00a0Guijuelo\u00a0(Salamanca), continues to write remarkable chapters in its century-long story. 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